Western Motors to unveil New World-Class Facility in 2018

Oct 10, 2017

Western Motors is to revamp its Abu Dhabi headquarters on Airport Road, more than doubling its current size.

The distributor of Jeep, Fiat and Mopar is carrying out the huge expansion as part of a multimillion dirham investment on the new, state-of-the-art premise. Upon completion, the showroom, express services and offices are expected to increase to more than twice its size representing a huge investment in the capital city.

The world-class facility will offer its customers a larger Mopar express service that expand from 570sqm to 660sqm, to ensure an improvement of the already excellent customer service.

Set to open in the first quarter of 2018, the expansion will also include a new showroom area that will almost double in size, improved accessibility and parking, a dedicated Mopar corner and a used car section. Additionally, the 1,975 sqm automotive facility will feature a “special edition” section specifically for unique Wranglers and other exciting Jeep models.

Western Motors is part of ALFAHIM and the sole distributor of Mopar, Jeep and Fiat in the Emirate of Abu Dhabi. Constantly striving to innovate and improve, the company abides by the core values of its parent company, which include Commitment and Diligence, and consistently focus on enhancing customer experiences to exceed all expectations.

Frank Bernthaler, CEO of ALFAHIM Automotive, said: “The expansion of the Airport Road plot reflects our dedication to succeeding in our home, Abu Dhabi. With an increase in size the new state-of-the-art facility will offer unrivalled customer service across the board and yet again, set new standards in the automotive sector in Abu Dhabi.

“Western Motors’ new and modern facility is only the first among ALFAHIM’s Airport Road automotive developments, as well as a part of ALFAHIM’s strategic growth plan in the emirate as a whole. It is another key milestone and one that we know our customers will enjoy and benefit from when we open early next year.”

He added in his closing remarks, “Earlier in the year, we also opened our new automotive complex in Al Ain and last year Western Motors unveiled their new Mopar service center and Fiat showroom in Mussafah. This is all testament of our unlimited commitment to servicing our customers with excellence.”

Western Motors will be hosting a festive grand opening of the new and improved automotive facility in the first quarter of 2018.