Feb 20, 2019

The nationwide Pink Caravan Ride brings ALFAHIM Group onboard as Day Patron partners, while announcing the partnership at the Pink Caravan’s Riders Orientation event on Tuesday, 19 February at Dujumping Stables, Dubai.

Held under the patronage of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi – Wife of His Highness the Ruler of Sharjah, Founder and Royal Patron of Friends of Cancer Patients’ (FOCP), the Pink Caravan initiative is a pan-UAE breast cancer initiative that falls under FOCP umbrella “Kashf” for early detection of cancer.

HE Reem BinKaram, Head of the Pink Caravan’s Higher Steering Committee, said: “This partnership begins another meaningful relationship, which will further our efforts in heightening community awareness about breast cancer. Such collaborations are key to the success of our campaign as they play a major role in civil society mobilisation, and also ensure the continuity of the efforts we have been putting in for the past eight years to build a healthy, happy community.”     

Mr. Mohammed Abdulla Al Fahim, ALFAHIM Group Head of Business Development stated, “ALFAHIM Group has been a firm supporter of breast cancer awareness for many years helping the UAE in promoting the importance of early detection and how it can save many lives in our community. This year, we are honored to be partnering with the reputable FOCP’s ninth edition Pink Caravan Ride and contributing to their humanitarian outreach programs.”

To draw more attention to this significant campaign, ALFAHIM Group provided four attractively pink-wrapped Mercedes-AMG G 63s and ten sports utility vehicles to travel in convoy with the riders across all seven emirates.

In line with ALFAHIM Group’s community-driven goals, breast cancer awareness comes under the organization’s corporate social responsibility (CSR) program on promoting healthy living. Joining forces with an esteemed non-profit entity, such as FOCP, will certainly help residents become more mindful of their health and wellbeing.