The all-new Mercedes-Benz E-Class has Mastered The Art Of Letting Go

Nov 03, 2016

To welcome the all-new Mercedes-Benz E-Class, the most intelligent executive sedan complete with the highest form of technology, an exclusive day event that took place on Oct 31 was held at Yas Marina Circuit, hosted by Emirates Motor Company – the flagship company of Al Fahim Group – in partnership with Mercedes-Benz where 20 key industry influencers were invited to test drive the car of the future.

Guests arrived at the Fairmont Bab Al Bahr hotel on October 30, followed by a dinner in preparation of the following day’s activities, where they were chauffeur-driven to a private villa conveniently named “The Let Go Lounge” after the car’s special features, for breakfast and safety briefing session before being divided into groups of two and departing to Yas Marina Circuit.

Two Mercedes-Benz Driving Experience Drivers Matthias Beckwermert and Bianca Uhlhorn took the guests on the driving course for the four-part Mercedes-Benz trust drive. The Intelligent Drive included firsthand experience of the new E-Class’ unique intuitive control, such as the Drive Pilot and Active Brake Assist. The Slalom Drive taught correct observation, steering techniques and the driving dynamics of the E-Class, including ESP and Active Steering. The Avoid Break Drive showed the proper way to react when sudden obstacles appeared and how to use the PRE-Safe feature in the new E-Class to prevent a collision using a mix of view guidance and specific steering. Lastly, The Guided Drive took place on the Yas Circuit race track to understand the racing line and how to properly apply the correct braking, relenting, angular and deflection points while enjoying some adrenaline-induced speed!

Director of Marketing & Communications at Al Fahim Group, Ramez Youssef, stated, “The E-Class has been the most sought-after model in the Mercedes-Benz lineup at EMC in Abu Dhabi. It’s the core of the Mercedes-Benz brand setting the benchmark and redefining the premium standards within its segment. We are confident that the all-new E-Class will be an even bigger hit with our customers in 2017.”