Central Motors & Equipment Announces Sole Distributorship Agreement with Cyclo IndustriesOct 16, 2016
Central Motors & Equipment (CM&E), a member of Al Fahim Group with exclusive agency agreements for leading global brands of tyres, automotive parts, lubricants, service and power tools in the UAE, has signed a sole distributorship agreement with Cyclo, a leading global automotive car care brand with over 50 years of industry expertise.
Under the agreement, CM&E will have exclusive rights to distribute high performance products of Cyclo Industries in the automotive, heavy duty/fleet, industrial, agricultural and marine services sectors in the UAE market. Cyclo Industries brands include Rain Dance (a premium, long-lasting wash & wax solution), Tanners Preserve (the trusted choice of manufacturers in leather cleaners and conditioners), Rally (a globally-recognized car wax brand), and No. 7 (a car and truck wash concentrate, chrome and metal polish, as well as rubbing compound).
Ismaeel Hassan, General Manager of CM&E, said: “We are delighted to become the official distributors of Cyclo products in the UAE. Adding Cyclo to our diversified portfolio is part of our long term strategy to further strengthen our leading position as a complete automotive aftermarket retailer in the UAE. We are confident that the Cyclo product line will allow us to meet the customer’s demand more efficiently for unrivaled quality and performance.”
Doug Salazar, Vice President of CYCLO Industries, said: “We are excited by our new partnership with CM&E that will allow us to continue to grow and expand our footprint in regional automotive aftermarket. CM&E represents an ideal partner to bring value-added Cyclo products to the UAE market. We are confident that the superior distribution capabilities of CM&E will help Cyclo to become the top-selling car care brand in the UAE.”
Based out of the US, Cyclo Industries is a specialty chemicals company in the vehicle performance, maintenance, and appearance markets, offering a full line-up of automotive products including lubricants, fuel additives, brake cleaners and niche products. First launched in 1959, the Cyclo brand is retailed across 86 countries around the world.
The partnership with Cyclo Industries will allow CM&E to offer a broad range of premium car care products that consistently meet the highest standards of quality, reliability and excellence set by its parent company Al Fahim Group. CM&E will also leverage its partnership with reputable brands such as Bosch, Skil, and Dremel to bring the best products available in global markets to its customers in the UAE.