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Al Fahim Group’s Central Motors and Equipment Reveals Sustainable Growth in 2016

Feb 13, 2017

Central Motors and Equipment (CM&E) has revealed it enjoyed a slight growth as it expanded geographically and grew its Passenger Car and Workshop Test Equipment businesses.
The firm, part of the Al Fahim Group, saw its revenues soar as it expanded its business and signed exclusive distribution partnership agreements with some world-leading manufacturers.
Last year CM&E increased its geographical coverage by 19%, its Commercial Vehicle business by 17%, its Passenger Car business by 18% and its Workshop Test Equipment sales by 25%.

The UAE-based automotive products distributor revealed the strong annual performance at a glamorous annual event held to thank its partner dealerships and customers attended by over 600 guests at Rixos The Palm, in Dubai earlier this month.
Looking to the year ahead, Frank Bernthaler, CEO of Al Fahim Automotive, said: “The market is undergoing a huge transformation, which means we need to adapt by changing our ways of doing business to meet new market demands. This means, adding value and giving our customers an unequivocal experience.

“The future opens big opportunities for growth to us and Al Fahim Automotive is there to ensure CM&E continues to lead in the industry by being a complete automotive aftermarket Importer and Distributor in Dubai, Sharjah, Abu Dhabi and Al Ain – through Eastern Motors.

“Moreover, as Al Fahim Group, we are looking at how we can contribute to Abu Dhabi’s 2030 vision, which explicitly highlights the importance of sustainability and in reducing our carbon footprint. And, I am confident CM&E will cater to this transition and pave the way for others to follow.”

Ismaeel Hassen, General Manager of CM&E commented: “2016 was a tough year for the UAE, the region, and the world at large. However, despite these tremendous challenges, the automotive aftermarket industry is a fast growing sector in the GCC and CM&E was able to seize this opportunity for growth.

“We managed to introduce new brands into our portfolio, such as Kendall Motor Oil and Cyclo, and we’ve geographically expanded some of our businesses into other districts within Abu Dhabi. I am also proud of the fact that we have the highest growth in the Workshop Test Equipment business across the MENA region!”

“Our formula for success,” he added, “lies in our dedicated sales force that is diligent when it comes to providing top-notch service. In addition, CM&E has invested time and money to establish a sound platform that focuses on e-commerce to stay ahead of the competition. And, I can assure you that in 2017 this will continue. There will be constant developments, all of which will put our clients first.”